The Quick Response code has gained popularity over recent years in the packaging industry due to its large storage capacity and fast readability without the need of special scanning equipment. Everybody with a smart phone with a free decoder app is able to read the QR code.
Another advantage of the QR code is that it can be scanned from various different angles. The QR code is also able to repair itself should it be damaged.
When the code is read the hyperlink, email address or message is automatically displayed on the consumers' smart phone.