Cans are printed using spot colours carefully matched to a customer specified target. The brilliance of the metal in combination with special inks give your can design a premium look.
Every colour on your design has to be specified by a clear colour target. This target can be anything from the colour of a bottle label or a cardboard pack, to the colour of your car.
The most common used target reference is the Pantone Formula Guide (solid coated). During the design development process take some time to consider the shade for each of the colours on your design and find the corresponding reference number in the Pantone Formula Guide. Communicate the Pantone reference numbers for each of the colours as well as your key brand colours as part of your artwork to Ball.
During the reproduction process Ball matches the ink to print your design to the specified target.
If your target is on white paper we will show you an interpretation of your reference colour on the metal substrate as part of the approval process. Due to the metal substrate the colour will always be slightly different from the original target as the metal reflects the colour different than white paper.
Target on white background
Interpretation of colour on metal
Ball Europe has the possibility to apply a basecoat to the cans prior to printing. The most common used basecoat is white.
The coating is applied evenly around the can and forms the base colour for the design. It is not possible to apply the basecoat only underneath certain design elements.
The shade of a colour printed on a white coated can appears opaque. The reflection of the metal on a can no longer appears. Gold and silver colours which benefit from the reflection of the metal also appear opaque on white coated cans.
Contact your local Ball sales team for the latest information for basecoat availability and prices.
As soon as the design is printed on the can a layer of over-varnish is applied to the can-surface. This protects the inks and provides the can with a layer of the same consistency. It also aids mobility on the transportation systems of the production lines.
The over-varnish can also be used to provide your can with a special finish to create a premium look and feel to your brand.
For more information refer to the Special finishes section on this website.