Our can becomes a real gadget when Augmented Reality (AR) is added to your design.
Augmented Reality is an easy way to enhance your brand using the latest technology.
The difference between Augmented Reality and virtual reality is that in the last one the user is immersed in a synthetic world which is totally constructed. In Augmented Reality the artificial data is superimposed and integrated in the real world.
Probably the most well known example for Augmented Reality at the moment is Google Glass. This wearable computer is currently being developed by Google and has recently entered its test phase in the United States.
Augmented Reality currently uses a combination of 3 different elements:
Contrary to QR codes, there is no obvious (to the human eye) trigger and no special printing / ink technology required. Augmented Reality uses a combination of angles and curves, different textures and contrasting colours in an image to trigger the decoder APP. These trigger points are called Features
If this short introduction to Augmented Reality has put some ideas in your mind for your product, don’t hesitate to contact your local Ball sales office. They will be happy to assist you or put you into contact with the experts within Ball.