The tactile effect is achieved by the correct combination of ink and varnish. This adds a texture to (part) of your design. The effect creates the look of little droplets and the feel of fruit skin, emphasizing the freshness of your brand and the ingredients used. The guidelines for this effect are laid out in this section of the website.

If you are interested in the tactile effect, please contact your local Ball sales team during design creation. Our professionals guide you through the process and are able to advise you with regards to project lead times & costs.